More transparency favoring quality products and the consumers
TrustedChain® does not replace the current mandatory national food traceability systems introduced by law, but aims to support them by ensuring:
- immutable information over time, without the possibility of external entities modifying/corrupting the data and with a true guarantee of products quality
- totally digitized and standardized processes that ease the certification activities of the relevant authorities
- greater transparency for the end customers, hence easily perceiving the quality of the product
- reduction of counterfeiting of products, thus allowing producers to affirm their brands and bring quality to customers’ tables
Traceability within the reach of an app
For the end users, the ease of use of information is crucial and it is part of the perceived quality. To this purpose, it is possible to create personalized paths that illustrate to the customers the journey of the products from the beginning to the moment of purchase; hence allowing to verify the origin and quality of the products, thus giving customers a premium service and distinguishing the company from the competition.